Hi, I'm Elsa!

You might wonder how I have achieved the results & the success but it has taken almost a decade of constantly learning, growing & investing in myself that has lead me to today.


I am a business owner, wife to my best friend, mother, two incredible children, a daughter, and a sister.

I have been in the online space since 2015.

I was born poor and had two dining chairs as my bed for the first 18 months of my life.

In 2009, I filed for bankruptcy and lost everything except for my car and the clothes on my back. It was a humbling experience that would shape and mould me for the rest of my life.

I came across the online world in 2015 I purchased a health & wellness product, and after transforming my body, my life changed forever. I discovered how to earn income online, at home, and around my family.

I started to build a business around my sales career,

During my first 3.5 years, I was not coachable, and my results reflected that. I did it all wrong. I had to learn the hard way and eventually relented, realising that what my mentors were saying was completely opposite to what I was doing


It was at this moment that I made a decision. A decision to do it the right way.

I committed to becoming coachable and implementing what my coaches taught, I decided that I would intentionally grow every single day and I would learn one thing every single day.

I also implemented the “One more” strategy, where I would do one more every day in key thing in my daily method of operations and I aimed to get better every day.

I became serious about my personal development and wanted to learn about who I was and how I could get better every day. I invested in coaches who achieved what I wanted to achieve. I implemented exactly what they implemented and started to see results.


I have successfully built two multiple 6-figure in sales businesses, earned trips, car bonuses and spoken on hundreds of stages both within Australia and internationally;

I created my own company “The Queenie Effect”, which started the process of expansion and getting really clear on who I wanted to serve. My company represents my desire to impact over 1,000,000 women by helping them and give them strategies to build their business, access to information that will help them grow and tools to keep them accountable and master their time, mindset and energy as they expand their wealth.

I launched and scaled my own coaching business in May 2021, which has now generated over $1,000,000 since launching helping thousands of women achieve success, breakthroughs, personal bests, and best months ever in their business and life.

It is now a global company looking after coaching clients from around the world and a million-dollar business.

Over 400 coaching clients have been the recipients of Legacy coaching since 2021, and this grows on a daily basis.

I have launched a publishing arm in my company, The Queenie Effect Publishing” to promote, advocate and showcase women’s stories around the globe. We have published two books “Unstoppable Volume 1” and “Unstoppable Volume 2”. Both books became international best sellers within 4 hours and were both numbered in over 21 categories.

I have spoken on hundreds of stages, both physically and virtually, sharing my story, message, and strategies to continue inspiring women around the globe.

I launched my podcast ‘The Consistency Queen,” which has already achieved top 3 percent in the listen score, which monitors millions of podcasts around the world.

I have been featured in numerous global publications, including the New York Journal twice and the Entrepreneurs Herald.

We have been able to create a 7-figure property portfolio and purchased our dream home in 2021.

None of this would have been possible had I not made a decision to change my life.

Now I am on a mission to impact over 1,000,000 through my coaching programs, events and book collaborations.

Through my coaching programs I teach women how I have been able to create a 7-figure life and I invite you to connect with me to explore the possibilities of getting access to best-in-class coaching and programs to help you achieve the life of your dreams.