Finding Your Mission: The Key to a Fulfilled and Profitable Business

Welcome back to part five of the six-figure series! In this episode of The Consistency Queen, Elsa Morgan dives into the powerful connection between your vision (what you want to achieve) and your mission (who you want to serve). By defining your mission, you’ll create a business that not only generates income but also brings deep fulfillment.


The Difference Between Vision and Mission

Your vision is about your personal and business goals—the experiences you want, the impact you want to make, and the life you want to build.

Your mission, on the other hand, is about your purpose:

  • Who are you here to serve?
  • Why does your work matter?
  • How will your business make a difference?

Why Knowing Your Mission is Crucial

When you align your mission with your business:

  1. Clarity Drives Action: Understanding your “why” helps you focus your efforts.
  2. Fulfillment Fuels Longevity: You’ll stay motivated when your work aligns with your purpose.
  3. Authenticity Attracts Clients: People are drawn to businesses with genuine missions.

Getting Clear on Your Mission

To define your mission, start with self-reflection. Elsa suggests:

  1. Ask Yourself Big Questions:
    • What would you do if money wasn’t a factor?
    • Who would you serve if you could help anyone?
  2. Audit Yourself:
    • What do you believe about yourself and your ability to succeed?
    • Why do you think and feel the way you do?
  3. Dig Into Your Story:
    • What experiences have shaped who you are?
    • How can your knowledge and journey serve others?

Elsa’s Personal Mission

For Elsa, years of corporate sales success and building online businesses led her to one conclusion: She’s passionate about helping women unlock their potential and build six-figure businesses from scratch. Her mission is rooted in sharing her journey, systems, and strategies to empower high-achieving women.

What’s yours?


Aligning Your Mission With Your Business

Your mission should come from within—it’s bigger than you and ties to your deepest values. Elsa emphasizes that a meaningful mission leads to long-term fulfillment, which is key to sustaining your business:

  • It’s not about short-term gains or trends.
  • It’s about creating something you love that aligns with who you are.
  • It’s about serving others authentically and effectively.

Your Next Steps: Define Your Mission

Here’s how to get started:

  1. Journal Your Thoughts: Write about your ideal business and who you’d love to help.
  2. Reflect on Your Values: What are your non-negotiables? What do you stand for?
  3. Imagine the Impact: Envision how your work will transform lives.

Why This Work is Worth It

Defining your mission is transformative. It’s a process of self-discovery that sets you apart from 97% of people who never take this step. By committing to your mission, you’re creating something magical—not just for your clients but for yourself and your family.


Join Elsa’s Community

Ready to take the next step? Join Elsa’s free Facebook group, EmpowerHer, for weekly masterclasses, actionable tips, and support from like-minded women.

👉 Join here


Final Words of Encouragement

You are capable. You are worthy. You can achieve the business and life you desire. Your mission is waiting for you—embrace it and create the impact you’re meant to make.


FAQs About Defining Your Mission

1. What if I don’t know who I want to serve?
Start with your own story. Reflect on your experiences and ask how you can use them to help others.

2. How does a mission make my business more successful?
A clear mission keeps you focused, attracts the right clients, and gives your work deeper meaning.

3. Can my mission change over time?
Yes, as you grow and evolve, your mission may adapt. Stay aligned with your values and passions.

4. How do I balance vision and mission?
Your vision is about what you want for yourself; your mission is about what you give to others. Together, they create a fulfilling business.

5. Why is self-reflection important in defining my mission?
Knowing who you are helps you align your business with your authentic purpose, ensuring long-term success.

Watch the full episode here: https://youtu.be/YPrttcNV-Ps