The Key to Building a Six-Figure Business: Commitment Beyond Desire

In the entrepreneurial journey, dreaming of a six-figure business is common, but turning that dream into reality requires more than visualization. In this third installment of Elsa Morgan’s six-figure series, we explore the critical difference between wishing for success and committing to the process of achieving it. For aspiring entrepreneurs and business owners, this is the no-nonsense guide to making a real decision and staying the course.


Why Desire Alone Isn’t Enough

The idea of building a six-figure business is exciting—who wouldn’t want financial freedom, flexibility, and fulfillment? But many people get stuck at the dreaming phase, mistaking desire for action.

The Fantasy vs. The Reality

  • Fantasy: Envisioning the rewards—money, time freedom, and impact.
  • Reality: Showing up daily, putting in the work, and overcoming challenges.

True success comes from bridging the gap between what you want and what you’re willing to do to achieve it.


The Real Decision: Commit to the Process

A real decision is more than just saying you’ll start a business. It’s a commitment to the process, regardless of the obstacles you encounter.

What a Real Decision Looks Like

  • Prioritization: Making your business a top priority in your life.
  • Consistency: Showing up every day, even when it’s hard.
  • Adaptability: Continuously learning and evolving.

The Evolution of the Entrepreneur

Building a six-figure business isn’t just about external success; it’s about internal growth. Entrepreneurs must evolve into the person capable of leading and sustaining a thriving business.

The Transformation Required

  • Personal Growth: Address self-doubt, procrastination, and fear of failure.
  • Skill Development: Continuously improve your expertise and adaptability.
  • Emotional Resilience: Build the capacity to handle rejection, slow days, and setbacks.

Prioritization: The Key to Long-Term Success

A six-figure business cannot be squeezed into spare time. It demands focus, effort, and intentionality.

How to Prioritize Your Business

  1. Set Clear Goals: Define what success looks like for you.
  2. Create a Schedule: Dedicate time daily to building your business.
  3. Eliminate Distractions: Let go of habits, people, and activities that don’t align with your goals.

The Daily Work Behind Six-Figure Success

Success isn’t built on grand gestures; it’s the accumulation of small, consistent actions. Posting on social media, expanding your network, following up with prospects, and engaging with your audience are non-negotiables.

What Daily Commitment Looks Like

  • Engaging with your audience authentically.
  • Expanding your visibility by appearing on podcasts or collaborating with others.
  • Continuously marketing your services and value.

The Myth of Overnight Success

Many entrepreneurs believe success should happen quickly. But the reality is that the beginning stages often involve empty inboxes, unanswered messages, and slow growth. The secret lies in pushing through these moments.

What Separates Successful Entrepreneurs

  • Persistence: Staying committed even when results are delayed.
  • Resilience: Bouncing back from rejection and setbacks.
  • Vision: Keeping the bigger picture in mind during challenging times.

Building Influence and Credibility

As your business grows, your influence expands. But in the early stages, you need to proactively build your presence and credibility.

Strategies to Build Influence

  1. Share Your Transformation: Show how your journey can inspire others.
  2. Leverage Other Platforms: Appear as a guest on podcasts, blogs, or social media collaborations.
  3. Offer Value: Consistently provide helpful insights, tips, and strategies to your audience.

The No-Excuses Approach

Excuses, distractions, and self-doubt can derail your progress. Entrepreneurs who succeed are those who take ownership of their journey.

Adopting a No-Excuses Mindset

  • Focus on Solutions: When obstacles arise, look for ways to overcome them.
  • Stay Disciplined: Stick to your schedule, even when motivation wanes.
  • Hold Yourself Accountable: Regularly assess your progress and adjust your strategy.

Making It About More Than Yourself

While your business starts with your vision, its true success lies in the impact it creates for others. Helping people solve problems, achieve goals, and transform their lives is what drives sustainable growth.

Shifting Your Mindset

  • From “What can I gain?” to “How can I serve?”
  • From “What’s in it for me?” to “How can I create value?”

Steps to Real Commitment

1. Conduct an Honest Self-Assessment

  • Ask yourself: How committed am I to building this business?
  • Identify what’s holding you back—fear, distractions, or lack of clarity.

2. Set a Plan of Action

  • Define your non-negotiable daily and weekly tasks.
  • Set realistic milestones to measure your progress.

3. Surround Yourself With Support

  • Join communities of like-minded entrepreneurs.
  • Work with mentors who have achieved what you aspire to.

The Empower Her Community

If you’re looking for guidance, resources, and accountability, Elsa Morgan’s Empower Her Facebook group is a valuable resource. This free community offers masterclasses, strategies, and insights to help you build a six-figure business.

👉 Join here: facebook.com/groups/EmpowerHerLegacy


Key Takeaways

  • Building a six-figure business requires more than desire; it demands daily commitment and focus.
  • True success comes from evolving into the version of yourself capable of achieving your goals.
  • Prioritizing your business and staying consistent are critical for long-term success.
  • Serve others with authenticity and value, and success will naturally follow.

FAQs About Building a Six-Figure Business

1. Why is consistency so important in building a business?

Consistency builds trust, credibility, and momentum—key factors for long-term success.

2. How do I stay motivated during slow periods?

Reconnect with your vision, celebrate small wins, and remind yourself of the impact you want to create.

3. Can I build a six-figure business part-time?

Yes, but it requires prioritization, discipline, and focused effort during the time you dedicate to your business.

4. What if I don’t see results immediately?

Stay persistent. The early stages of building a business often involve slow progress before momentum builds.

5. How do I know if I’m making the right decision?

If your decision aligns with your values, passions, and long-term goals, it’s the right one.


Building a six-figure business starts with a real decision. Commit to the process, prioritize your efforts, and focus on serving others authentically. With consistency and determination, your success is inevitable.

Watch the full episode here: https://youtu.be/2NFOolEQnTU